He was born in Turin and stands out at just 16 years old in the freestyle battles on the national scene, winning twice the Piedmontese selection of Perfect Techniques and participating in the Death Match of 2thebeat in 2005. Shade's ironic and irreverent style is effective in the challenges leading him to collect numerous victories throughout Italy, culminating with the victory of MTV SPIT 2013, the famous MTV program hosted by Marracash, in which he inherits the title of Italian KING DEL FREESTYLE from fellow citizen Ensi. In March 2015 he announced the signing with Warner Music Italy with which he released his first album MIRABILANSIA.
On January 15th 2016 CLOWNSTROFOBIA comes out for Warner Music Italy and enters the top ten of the best-selling records in Italy
Almost a year later, a new artistic chapter starts again with the single "Bene ma non Benissimo" (Double Platinum certified), a song with an afro trap sound, which becomes a real anthem as well as a commonly used phrase among the people.
From then on, in just three years, the artist certified 11 Platinum and 3 Gold Records and placed himself in the ranking of the 100 artists who sold the most over the decade in Italy.
In 2019 the Truman album was released, making its debut in the top 5 of the best-selling albums in Italy and certified Disco D'Oro.
He has totaled + 318 million streaming and + 297 million views on YouTube, has an active participation in the Sanremo festival as Big and numerous collaborations with the most important Italian and international sponsors